Self-publishing: 10 tips to sell more and better!
The self-publishing of his book has progressed a lot in recent years. If it has never been so easy to publish your book yourself, self-publication is not a guarantee of success and sales. To the ambitious author looking for readers, I would like to offer 10 useful tips.
Prepare and organize the promotion
An author who sells is a well-equipped author. I see too many quality books not finding their audience, for a simple reason: their authors did not take the time to prepare and organize the promotion.
By promotion, we do not mean simply the communication campaign that you can undertake at the time of the publication of your book. We hear more widely the device that allows readers to discover your book, for months after the release.
The ultimate goal in this regard is to create and develop platforms that attract new readers every day. Concretely: an author blog, and a Facebook page.
Building an author blog with the correct audience, and a Facebook page acquiring fans every day is not done in a few days or weeks. But the fruits removed last several years.
Always have a copy of your book with you
Self-publishing allows you to print your book on-demand and distribute it at your leisure. A good practice to recommend is to always have your book with you and show it to the people you know as soon as possible. You will see that doors open naturally. It is necessary to create the conditions of exchange around your book so that other people are interested in it and speak about it for you.
If you plan to have a book printed, this article may interest you: book printing quote.
Vary the price and do tests
The self-publishing platforms like Amazon KDP on the library website for modulating the price of his book regularly.
Thus, you can lower the price of your book to 0.99 € in Kindle format and 5.99 € in paper format, for the duration of a specific fair, an event, or before the holidays.
During the holidays, sales generally increase, take the opportunity to lower the price and make even more sales. Interest? By increasing sales punctually, the algorithms of online sales stores enhance the score of your book and rank it better in search results.
Talking about your book from the start of the writing
Promoting your book is well prepared in advance. Readers love to follow the adventures of a writer, building a story. We all like to wait for the release of a film or a novel and participate in the movement.
Solicit your close circle and your audience on the choice of the title, the names of the characters, the cover…
In this very way, you gain a lot of loyalty among your readers.
Title and cover: leave nothing to chance
The title and the cover are the two elements that make it possible to stand out, to catch the eye of the reader. But a good title is not just a title that “sounds good”, and good coverage is not just a cover that “looks good” to you.
The title :
- Must include keywords used or sought by readers (at least in subtitles)
- It must be short, impactful and leave the suspense
- Must be memorized by its originality. Think of the latest successes in self-publishing: ” the old man who wanted to kill the president “, ” the good God without confession ” …
- Must show the title in very large
- It must be simple, and very readable
- Must use the codes of your genre (dark for a thriller, colorful for the feel-good, very simple for the practical book…)
Refer to a specific target audience
A simple marketing lesson is to say that a product sells best when it is designed with a specific target in mind. Applied to the world of books, this is always true.
Your best readers will be passionate about a subject, or a genre. They will not miss your last book, and they will recommend it.
So make sure to address them in your communication. Frequent the forums, blogs, and sites they frequent go to meet them in dedicated and specialized salons.
Social networks: do little but well
Many authors register for all possible and unimaginable social networks, hoping that this creates visibility. But this strategy no longer works today, when social media readers are saturated with messages.
Better to focus on the social network best suited to your type of book, and build a solid fan base there. We can notably remember:
- Facebook for novels and mainstream books
- Pinterest for creatives
- Twitter for practical guides and business
Collaborate with other authors
Readers are not exclusive. Passionate about detective novels, chic-lit, or youth books devour everything they find and are curious. And readers love the recommendations, as evidenced by the success of literary blogs.
Find an author who writes in the same genre as you, whom you feel close to, and offer him an exchange of visibility. He talks about your book on his networks, you talk about his.
One post may be enough to bring you, several new readers. And word of mouth goes fast.
Give time to time
Promoting a book is not a series of tricks. Those who promise you do not help you. You may be disappointed, but writing is a job, and promotion is a long-term adventure.
It is rather to build a reputation and visibility than to make “comm shots”, which will quickly vanish.
Make yourself known in the right place
In general, remember that you should try to reach its readers where they are, and to touch them in a hard-hitting way. Ditch the idea of posting the title of your book on any author groups or forums you might find, the readers aren’t there. Also, don’t leave dozens of comments in articles related to your topic. You would be wasting your time.
Build yourself a writer posture, interact with readers directly, rather than throwing hooks to the right and left.
Take the time, be patient. Your book was written to be read in several years, so your visibility as a writer must be registered at the same time.